Getting nominated is the critical first step, but securing the win requires an active campaign! This isn’t about luck; it’s about executing a smart, multi-channel strategy. Here are your best tips for maximizing nominations and votes, and setting the stage for a memorable victory broadcast.

Phase 1: Maximizing nominations

(The Crucial Start) Think of the nomination stage as free market research — it tells you who your biggest fans are!

1. The “Ask” Must Be Specific: Don’t just ask customers to “support us.” Ask them to Nominate “Business Name” in “Category” in “City”
2. Embed the Link: Make the Nomination link available everywhere: your website header, email signature, and social media bios. Eliminate friction.
3. Utilize Receipts & Signage: Ask staff to verbally prompt customers, and place small, eye-catching signage near checkout. It sounds old-school, but in-person prompts are gold.

Phase 2: Generating votes

(The Home Stretch) This is where the competition heats up. Votes translate into real community endorsement!

1. Email is your secret weapon: Your customer email list is your highest-converting audience. Send a dedicated, personalized email campaign with a single, clear voting button. Remind them gently — once is not enough!
2. Harness the power of our targeted reach: You don’t just need views; you need votes. Our platform offers access to a massive, actively engaged local audience that is already focused on local excellence. By tagging us and using our official graphics, your message instantly reaches voters who are ready to support local businesses like yours.
3. Post everywhere, consistently: Use the official social media graphics (available when you register) and tag us! Your content gets seen by a massive audience already engaged with the awards.

Your Call to Action

Need help running a successful, multi-platform campaign? Our marketing experts specialize in turning engagement into exposure.

Connect with us today to maximize your potential: thereaderschoice.ca/media-plans/