Winning businesses don’t rely on one audience—they combine both.
Reach beyond your customers and connect with a highly engaged local audience actively voting, choosing, and discovering new winning businesses.
EXPAND YOUR REACH SIGNIFICANTLY AND ACCESS THE READERS CHOICE AUDIENCE NETWORK
- Reach up to 75% of adults locally
- Combined Readers’ Choice + local news audience
- Highly engaged users actively voting and exploring
- Trusted local news environments
- Broader/more affluent audience than most businesses can reach alone
- Drive more votes and increase your chances of winning
- Share your Win with a NEW local audience to drive business
Downloadable Voting Guide
Download our Voting Playbook for Local Business that will help you get the best out of your Readers' Choice program.
VIEW GUIDE
Users are actively making decisions
(not passive browsing)
(not passive browsing)
Visibility during voting = higher impact
Combines trust + intent + local reach
Drive Votes. Expand Your Reach.
- Reach new voters beyond your base
- Stay visible while users are actively voting
- Compete more effectively in your category
Voting Stage (Includes Nominations)
Solutions-
On-platform visibility (category exposure, voting visibility)
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Social media campaigns
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Display advertising
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Email marketing
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Print (select markets)
Designed to drive incremental votes and visibility during active decision-making.
Turn Your Win Into Growth
- Celebrate your win to a large local audience
- Drive new customer acquisition
- Increase in-store traffic and engagement
- Improve performance across other marketing channels
Winners Stage
Solutions-
Sponsored content
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Custom video content
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Social + display campaigns
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Email marketing
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Print (select markets)
Designed to turn recognition into real business results.
Custom audience of active voters
Trusted local environments
Hyper-local targeting
First-party data
Proven Readers’ Choice strategies
Built for Every Business
- Strategies can be tailored to goals
- Flexible options available
- Businesses can start simple and scale
FREQUENTLY ASKED QUESTIONS
Find out more about the overall program, nomination stage, winners stage, voting and more. We have provided answers to common questions about our Readers' Choice program.