Numbers speak louder than any pitch. When evaluating where to focus your marketing efforts, look for platforms that deliver massive engagement and unparalleled reach. The Readers’ Choice Awards is more than just a contest — it’s a colossal engine for local business growth, driven by metrics that are simply unmatched in the Ontario market.
Unpacking the Engagement Numbers
Consider the sheer scale of the program:
- Over 500,000 votes and counting in 2025: This massive volume proves the community is actively participating and invested in the results.
- Over 70,000 business nominations: This is a clear indicator of high-intent traffic — people are specifically seeking out and endorsing local businesses.
- Highly engaged users: On average, voters spend four minutes and 11 seconds on the platform, visiting 20 pages per session. In the digital world, this level of attention confirms you are reaching a committed, valuable audience, not just casual clicks.
Harnessing Unmatched Audience Reach
Beyond the platform itself, the program’s foundation provides direct access to millions of adults across the Ontario market. By leveraging the strength of Canada’s leading news network and local media partner (Torstar/Metroland), your business gains exposure to over 60 per cent of the adult population in Ontario. This massive audience reach is the ultimate shortcut to visibility, leveraging decades of established trust to validate your brand instantly.
The Smartest Decision for Local Growth
No other local marketing opportunity offers this combination of scale, engagement and trust, all built on a free registration model. It’s the ultimate way to put your business in front of the largest, most engaged audience actively looking to support local.
Get Your Business in Front of the Numbers
The path to massive local business growth starts here. Registering is free, and the data proves the investment in time is worth the exponential return in visibility.
