You’ve worked hard to earn your community’s trust. Now, it’s time to translate that recognition into enduring success. While winning an award is a powerful statement, using that victory to tell your business’ story through a trusted, authoritative news network is how you cement your reputation against the competition.
Why your story needs our platform
Winning an award confirms what you are (the best in your category). Sponsored content tells your community why you are. We are unique because we offer access to the massive, verified audience of Canada’s leading local news network.Here is the simple, powerful value we provide:
- Trusted audience: You gain immediate exposure to millions of local readers who actively consume news and local content on our trusted sites. This is an audience that is predisposed to believe the message they see.
- Influencer-style authority: We transform your success into an influencer-style campaign that resonates with local readers. We help you tell your unique business journey — the kind of story that builds loyalty and drives sales.
- SEO enhancement: Your content is published on high-authority news domains, providing substantial SEO enhancement that boosts your long-term search visibility.
Maximize your victory at every stage
Participation is year-round, and our content offers are designed to align with your business goals at any point:
Stage
Goal & Benefit
Your Opportunity
Nomination/Voting
Build Momentum and earn new customers by telling readers why they should vote for you.
Broadcasting your win
Crystallize authority by running an authoritative piece that confirms your leadership position in the market.
Position your win as a major local business milestone and include a video feature (hosted online) to deepen engagement.
Evergreen
Maintain top-of-mind awareness and reinforce trust long after the ceremony ends.
Ready to amplify your message?
Don’t let your award sit on a shelf—use it to fuel your growth. Our marketing experts can customize a plan to tell your story and suit any budget.
Connect with us today to maximize your potential: thereaderschoice.ca/media-plans
