Congratulations! You won. That’s fantastic. But the real failure isn’t losing — it’s winning and keeping it a secret! A Readers’ Choice award is your single most valuable marketing asset; you need a strategy to leverage that victory against your competitors and drive year-round customer trust and retention.
3 Ways to convert your win into customers
- Immediate Digital Domination: Your award provides instant leverage.
- Website: Replace your old nomination badge with the official Winner Badge on your homepage. Run a congratulatory pop-up linking to your new Winner Profile on our site.
- Email Signatures: Ensure every employee’s email signature proudly features the Winner designation.
- Advertising: Use the award as the centerpiece of all social and local advertising campaigns — it’s the ultimate testimonial.
- The retention factor: Getting the message in front of your fans encourages loyalty and retention. Your customers voted for you. Thank them publicly, reinforce their choice, and solidify their attachment to your brand. They are your best marketing tool.
- Go beyond the local paper: Your official Winner status helps you attract new potential customers who need a reason to trust you over the competition. We offer unique opportunities to get your message in front of a massive audience, reinforcing your win through the credibility of Canada’s leading local news network.
Ready to amplify your victory message?
Your victory is a huge story. We can help you tell it. Our experts can design a plan for continuous exposure that locks in trust and differentiates you from the competition.
Connect with us today to craft your victory strategy: thereaderschoice.ca/media-plans
