Most marketing disappears the moment you stop paying for it.
A Readers’ Choice award doesn’t.
At its core, business growth isn’t just about ads, targeting, or tactics. It’s about trust, and trust is what turns awareness into action. That’s why awards like Readers’ Choice matter more than many businesses realize.
Humans Are Wired to Choose “The Best”
Psychology has a name for it: social proof.
According to research from Nielsen, 92 per cent of consumers trust recommendations and peer validation over advertising. Awards help shortcut the decision-making process. When people see “Best of …,” it signals that others have already made the choice and felt confident doing so. This is why 75 per cent of customers say they’re more likely to choose an award-winning business, according to the BrightLocal Consumer Trust Study.
Why Readers’ Choice Is Different
Readers’ Choice isn’t a logo you buy. It’s truly earned.
Last year alone:
- 500,000+ votes cast
- 70,000+ business nominations
- Powered by trusted local media brands like Toronto Star, and Metroland.
That combination matters. Businesses aren’t just being recommended, they’re being validated by their community and supported by media brands people already trust. Beyond recognition, a Readers’ Choice win creates a rare moment for a business to have its story, its people, and the work behind it publicly celebrated by the community that supported it.
Short-Term Wins + Long-Term Growth
Winning often creates immediate momentum. Businesses see higher conversion rates, increased walk-ins and enquiries, and more confidence from customers at the point of decision.
Over time, the impact goes further:
- Stronger brand loyalty
- Increased referrals
- Reduced price sensitivity, as customers are willing to pay more for “the best”
- Pride and motivation within teams
These are not one-off effects. They build on each other as the recognition stays visible and continues to shape how people perceive the business.
Ads are temporary.
Reputation compounds.
Helpful Resources
See how winners maximize their award across channels: thereaderschoice.ca/media-plans
Download official Readers’ Choice logos and assets: thereaderschoice.ca/resources
Readers’ Choice isn’t just an award. It’s a business advantage you own.
